Sky New Zealand and Reel Factory Launch Immersive Campaign for New Set-Top Box
Sky New Zealand has just unveiled its latest TVC, promoting its new Sky Box that offers full access to every app alongside Sky’s entire content library.
The latest brand spot is an immersive experience that puts the viewer right in the hot seat, transitioning through multiple locations and scenes—all from a first-person perspective.
Says Ant Dureau, interim chief customer officer, Sky New Zealand: “One of our key priorities this year is to supercharge the new Sky experience, which is delivered through the new Sky Box. The TVC starts with an immersive ‘first person’ view of accessing the peak moments that Sky can offer, such as the excitement of an All Blacks rugby match or the glamour of a premiere – which then seamlessly segues into the amazing sport and entertainment content on Sky and the immersive and engaging UX of the new Sky Box, demonstrating how easy it is to discover and enjoy this content. I love that the TVC brings together all these components to really show our customers the total proposition of the new Sky experience.”
Directed by the talented James Anderson, the commercial is a technical showpiece that captures the feeling of total control that the new Sky Box delivers. The POV camera leads the viewer through various scenarios, showcasing the ease of access to any desired app or content from Sky.
Director James Anderson and director of photography Chris Watkins meticulously planned each sequence to bring this unique vision to life. The entire spot was filmed using a custom-built helmet rig, shooting on the latest RED Digital camera paired with a vintage lens to give the footage a cinematic edge. Watkins donned the 14kg helmet rig for two full days of shooting, ensuring that every shot offered a true-to-life, immersive POV experience.
Says Dan Watkins, company director, Reel Factory: “We’ve had a long-standing relationship with Sky New Zealand, and they’re always amazing to work with. Sky allowed us access to film at a live All Blacks game at Eden Park, which was an unreal experience.”
Client: Sky New Zealand
Lead Creative: Matt Haimes
Executive Producer: Jess Hogan
Production Company: Reel Factory
Director: James Anderson
Producer: Lindsay Gough
DOP: Chris Watkins
Offline: Matt Haimes
Colourist: Matic Prusnik
Audio: Liquid Studios
