Take A Walk On The Wildside: Crave Global Unveils The Untamed Winery For Wild Estate On Waiheke

Purpose-led creative agency Crave Global has worked with the experience-led winery Wild Estate to reinvigorate their brand and positioning as the ultimate adult’s playground on Waiheke.

Launching this week with a new look and feel and bringing to life the concept of The Untamed Winery. Working closely with the team at Wild Estate, Crave has transformed the winery with a newly refined brand strategy and including a new operational framework, brand assets, website and an integrated campaign across out of home, social media and influencers, PR and onsite.

“Leaning into the positioning tagline, we wanted people to connect with their wild side when they choose Wild Estate,” says Crave’s Managing Director, Daniel Hopkirk.

“To do this, we have dialled up the venue’s unique offering, a playground for adventurous adults. New experiences will enable customers to explore how wild they want to be when they make their booking at Wild Estate – wild, wilder or wildest.”

The wild, wilder and wildest options will come to life in menu choices, activities and group booking experiences. Wildest which will come online in the new year will enable corporate events to really push the boundaries of what team building can be and curate a bespoke day for their group.

“This truly unique experience enables a mainstay vineyard to evolve its proposition and stand out from the crowd.”

With more than 30 vineyards on the island, the team at Crave wanted to create a brand that lived up to its name.

“Wild Estate is part of Waiheke’s fabric, with a long history of creating fun and engaging experiences for tourists, locals and corporate events.

“We wanted to help them elevate their brand and accentuate what they do so well.

“The Untamed Winery concept taps into a younger audience that are experience obsessed,” says Keryn Matthews, managing director and owner.

“Wineries on Waiheke is a crowded and competitive space. We had to do something that was distinctive and would set us apart from the rest,” says Matthews

“This impactful and playful approach that Crave has created for us will certainly get heads turning and at a good time coming into the summer season.”