Colenso nabs 4 finalists for Pedigree Adoptables at finalist stage of 2024 ONE Asia Creative Awards
60 entries from 13 countries and regions throughout the Asia Pacific region have made the cut at the 2024 ONE Asia Creative Awards. New Zealand has a total of four finalists. Winners will be announced online on December 9, 2024.
In New Zealand, Colenso BBDO Auckland has four finalists at ONE Asia, all for its multi-award winning “Pedigree Adoptable” campaign.
Adoptable is a first-of-its-kind machine-learning model that allows real dogs from local shelters to star in Pedigree advertisements. Created with Colenso BBDO and Nexus Studios, Adoptable uses AI to put adoptable shelter dogs at the center of global advertising, accelerating Pedigree’s mission to end dog homelessness, by turning every Pedigree ad into an ad for a shelter dog.
Singapore has the most 2024 ONE Asia finalists with 29, followed by Thailand with 27, India with 21, Australia with 15, Mainland China with 14, Hong Kong SAR China and Japan with 13 each, Philippines with 10, Taiwan with seven, New Zealand with four, Indonesia and Malaysia with three each, and Pakistan with one.
Part of The One Club for Creativity, the fast-growing ONE Asia celebrates the best creative work of the year from across APAC.
Cheil Hong Kong leads all agencies this year with 11 finalists, including five for Save the Children “The Sound of Violence”, and four for Orbis “The Touch Annual Report”.
Leo Burnett India has nine finalists, including four for Gatorade “Turf Finder”, and two for Lay’s “Drop for Joy”. Also with nine finalists is Wolf BKK Bangkok, including six working with Suneta House Bangkok for “Go for Launch” on behalf of CP Chicken.
Ogilvy India has eight finalists, including three for Brooke Bond Taj Mahal “Megh Santoor”. BLKJ Havas Singapore has seven finalists, all for “JBL Quantum Guide Play” on behalf of Harman APAC.
The complete list of 2024 ONE Asia finalists can be viewed here.
Creatives leaders based in 14 countries and regions in APAC served on juries for this year’s ONE Asia competition. In-person judging took place last month in Manila, marking the first time it was held outside of China. By rotating the judging location each year, the show aims to showcase and appreciate the unique cultural contributions of each country, highlight the exceptional work being done there, and strengthen the bonds within the local creative community.