Glory for Colenso BBDO as agency takes out Best of Show at ONE Asia 2024 for Pedigree ‘Adoptable’

Colenso BBDO Auckland was a top winner in the 2024 ONE Asia Creative Awards, taking home Best of Show, three Best of Disciplines, and four Gold awards.  

Colenso BBDO Auckland, working with Nexus Studios London, was awarded this year’s Best of Show for “Adoptable. By PEDIGREE.” on behalf of Mars. 

The work also won Best of Discipline honors in Creative Use of Technology, Direct Marketing, and Out of Home & Out of Home Craft, and four Golds (in the above disciplines, two in OOH).  It was the only winner from New Zealand.

ONE Asia, part of The One Club for Creativity, celebrates the best creative work from across APAC.  The complete list of ONE Asia 2024 winners can be viewed here.  

This year’s ONE Asia jury, made up of leading creatives from 14 countries across APAC, selected Best of Discipline winners in 10 disciplines, as follows:

• • Branded Entertainment: Choojai and Friends Bangkok with Chao Toe Co., Ltd. Bangkok and Phenomena Co.,Ltd. Bangkok “Sammakorn NOT Sanpakorn” for Sammakorn Public Co. Ltd.
• • Creative Use of Data: Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project
• • Creative Use of Technology: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
• • Direct Marketing: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
• • Design: Ogilvy Malaysia Kuala Lumpur with WPPCP Singapore, Ogilvy Singapore and Ogilvy PR Singapore “A Million Logos” for Colgate
• • Experiential & Immersive: Leo Burnett Taiwan Taipei with Fish Film Productions Taipei “Paper Organs” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
• • IP & Product Design: Ogilvy Singapore “Transition Body Lotion” for Unilever/Vaseline
• • Out of Home & Out of Home Craft: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
• • Print & Promotional & Craft: Cheil Hong Kong “The Touch Annual Report” for Orbis
• • Public Relations: Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project

This year’s ONE Asia Sustainable Development Goals (SDG) award, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:

• • Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project 
• • Leo Burnett Taiwan Taipei with Digitas Taiwan Taipei, Fugu Fish Creations Taipei and Starcom Taiwan Taipei, “Hear My Last Wish” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center

A total of 29 Gold, 32 Silver, 45 Bronze, and 51 Merits were awarded this year to agencies and brands in 13 countries and regions across APAC.  The complete list of ONE Asia 2024 winners can be viewed here.  

In-person judging for ONE Asia 2024 took place in October in Manila, marking the first time it was held outside of China.  By rotating the judging location each year, the show aims to showcase and appreciate the unique cultural contributions of each country, highlight the exceptional work being done there, and strengthen the bonds within the local creative community.

“ONE Asia has established itself as the premiere awards for the region because it’s about more than just recognition. It’s about celebrating the vast range of creative excellence that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”

“ONE Asia places the spotlight on APAC’s bold, innovative ideas as one creative community,” said Tay Guan Hin, newly appointed APAC Regional Director at The One Club for Creativity.  “This year’s work shows how powerful ideas can reshape how we see the world, break down cultural barriers, and spark real social change.  At their best, these ideas make complex issues feel relatable, turn challenges into opportunities, and leave a lasting mark on people everywhere.”