Kiwis introduced to Department of Recreations, Activities, Visits and Stuff in new Toyota RAV4 campaign via Saatchi & Saatchi New Zealand
December 9 2024, 5:30 pm | | No Comments
Toyota New Zealand has introduced Kiwis to the fictional Department of Recreations, Activities, Visits and Stuff (D-RAVS), as part of a new campaign for the RAV4, created in collaboration with Saatchi & Saatchi New Zealand.
The entertaining campaign, which includes a suite of films, was directed by Max Barden through Sweetshop.
The complete campaign has been jointly crafted by New Zealand agencies Spark Foundry, Digitas, Wright Communications and Saatchi & Saatchi.
Check out more of Max Barden’s commercial work on his Bestads Profile.