Kiwis introduced to Department of Recreations, Activities, Visits and Stuff in new Toyota RAV4 campaign via Saatchi & Saatchi New Zealand

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Toyota New Zealand has introduced Kiwis to the fictional Department of Recreations, Activities, Visits and Stuff (D-RAVS), as part of a new campaign for the RAV4, created in collaboration with Saatchi & Saatchi New Zealand.

 

The entertaining campaign, which includes a suite of films, was directed by Max Barden through Sweetshop.

The complete campaign has been jointly crafted by New Zealand agencies Spark Foundry, Digitas, Wright Communications and Saatchi & Saatchi.

Check out more of Max Barden’s commercial work on his Bestads Profile.