Bestads Best of the Week Reviewed by Ricardo Wolff, Executive CD, Innocean Berlin

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin.

BEST TV
Favorite: Toyota’s ‘Naughty List‘.
Here’s to a Christmas spot with humor.
A story portraying a kid’s misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano.
Plus, the product is there the whole time.
Integral part of the story.
It’s a vignette film, yes, but it kept me entertained until the end.
And that’s as much as we can ask for from a film. Continue reading on Bestadsontv.com…

Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year. Submit your work for free here.