Lexus turns tennis replays into digital art in ‘Experience Amazing Replays’ via Saatchi & Saatchi

Lexus, an official sponsor of the ASB Classic, has launched ‘Experience Amazing Replays’, which uses the ASB Classic tennis court to create a “blue screen” to turn action replays into digital art.

 

The campaign was created by Saatchi & Saatchi New Zealand, with production led by experienced visual effects artist, installation artist and director Jon Baxter of Perceptual Engineering.

View more of Jon Baxter’s commercial work on his Bestads Profile.