Comms Council and eatbigfish’s Adam Morgan to present ‘Extraordinary Cost of Dull’ webinar at 9:30am, Wednesday 19 February

The Comms Council has announced the first event of 2025 with Adam Morgan, Founding Partner of eatbigfish set to present a webinar entitled ‘The Extraordinary Cost of Dull’ at 9:30am on Wednesday 19 February.

Being strategically right but executionally dull is a very expensive error. Working alongside Peter Field, Dr Karen Nelson Field, and Jon Evans, Morgan is leading a three year project to put an exact cost on ‘Dull’ through the marketing funnel.

Morgan looks at why so many smart, well-intentioned people are producing such a vast swathe of dull and mediocre marketing and communications, and offers a set of very simple questions and frameworks that can stimulate us all to be more interesting in how we communicate.

Morgan will be joining Simon Lendrum, CEO of the Comms Council, in the webinar at 9.30am on Wednesday 19 February.

The event is free to Comms Council members, and $25 for non-members.

Secure tickets here.