Keri Juice squeezes the fun out of Kiwi food debates in new ‘End the Pulp Friction’ campaign

Keri Juice is tapping into a universal truth: Kiwis have opinions – especially about food. The End the Pulp Friction campaign, playfully explores one of New Zealand’s most passionate (and hilariously passive-aggressive) food debates: smooth or pulpy juice? And Keri Juice is doing it with a fun musical twist.

Let’s face it, Kiwis might be known for their laid-back attitudes, but when it comes to their culinary preferences, they’ve got strong opinions. From pineapple on pizza to the perfect sausage sizzle, these seemingly small choices ignite fiery debates. Keri Juice recognises this inner passion and is giving people a platform to finally unleash their foodie fury, starting with the great juice divide.

The centrepiece of the “End the Pulp Friction” campaign is a music video starring New Zealand’s leading comedy duo, Laura Daniel and Joseph Moore. In an upbeat, tongue-in-cheek pop anthem, Laura and Joseph battle it out, representing the comical clash between #TeamSmooth and #TeamPulpy. The music video shows Laura and Joseph embodying the passionate (and often over-the-top) arguments for each side. Think epic kitchen showdowns, dramatic juice spills, and lyrics that perfectly capture the absurdity of the pulp debate. The song’s playful lyrics and infectious beat will have you choosing a side (and maybe even dancing along).

“We wanted to create a campaign that resonated with Kiwis’ sense of humour and acknowledged their passion for food preferences,” says Tracey Evans, Marketing Director, Coca-Cola New Zealand. The “End the ‘Pulp Friction’ campaign is a light-hearted way of embracing the playful side of these debates and reminding everyone that whether you’re #TeamSmooth or #TeamPulpy, Keri Juice has got you covered.”

The music video is more than just entertainment; it’s an invitation to Kiwis to join the #PulpFriction conversation and share their own #TeamSmooth or #TeamPulpy stories and declare their allegiance.

Watch Laura and Joseph’s comical debate or visit the Keri Juice website to join the #PulpFriction movement.