Banks Track launches bold new headline campaign to inspire young adventurers

Banks Track, the legendary multi-day hike traversing an ancient volcanic landscape on Banks Peninsula, has unveiled a striking new headline campaign to capture the imagination of modern explorers.

Designed to engage a younger audience—particularly busy professionals seeking a digital detox—the campaign highlights the track’s unparalleled beauty, tranquility, and remoteness through nine compelling motifs.

With messages celebrating stunning views, absolute calm, a sky full of stars, and the rare diversity of landscapes and wildlife, the campaign reminds hikers why Banks Track is a truly unique escape. The track’s exclusivity—limited to just 16 walkers per day—adds to its appeal as an intimate and immersive nature experience.

Crafted for social media and digital platforms, the campaign was brought to life by copywriter Nils Tscharnke, art director Julia Hartmann, creative consultant Josef Hoehnow and photographer Francis Streisel.

The campaign’s launch marks a fresh chapter for Banks Track, inspiring the next generation of hikers to swap screens for breathtaking scenery, silence, and birdsong.