Unichem + Life Pharmacy partner with Uber Eats for cheeky ‘Awkboards’ campaign via FCB NZ

Unichem and Life Pharmacy have partnered with Uber Eats to make pharmacy shopping a little less awkward, allowing Kiwis to discreetly order everything from laxatives to lubricants for delivery.

To highlight this, FCB Aotearoa and Green Cross Health launched ‘Awkboards’—bold digital billboards that announce real-time purchases of over 600 ‘awkward’ pharmacy products. Powered by live data and Lumo’s digital out-of-home network, these billboards pop up along delivery routes, ensuring the message is impossible to miss.

Since launch, sales of these ‘awkward items’ via Uber Eats have surged 82%, with overall pharmacy sales on the platform rising 28.5%.