Uno Loco Group acquires The Conference Company

Uno Loco Group is acquiring The Conference Company, bringing together two leaders in the business events industry to create exceptional events and brand experiences for clients in New Zealand, Australia and globally.
Combining the deep industry experience of both organisations – which collectively spans six decades – will strengthen offerings for business events, conferences, exhibitions, awards and creative brand experiences.
Jan Tonkin founded The Conference Company in 1990 and says she is incredibly proud of its track record of creating exceptional business events that help forge genuine connections: “The Uno Loco team shares those same high standards, and they also bring specialist capability spanning marketing, data and digital expertise that will help enhance client outcomes and create a strong future for The Conference Company and the talented team we have grown.”
“The Conference Company’s expertise and experience are the perfect complement to our existing suite of businesses within the Uno Loco Group and we see this acquisition as creating a real growth opportunity for our teams and for our clients,” says Uno Loco Group CEO Blair Glubb.
The Conference Company will continue to operate as before, with key senior management roles remaining unchanged. Stephen Noble will continue as Manager Asia Pacific, and James Brehaut as General Manager.
Jan Tonkin will gradually transition out of The Conference Company over the next six months but will remain available in an advisory capacity. Uno Loco Group’s Head of Commercial, Thea Farrant Adam, will take on the role of CEO for The Conference Company from 1 April.
Farrant Adam brings extensive experience in management, marketing and communications, having previously held senior agency and client-side roles in Australia and New Zealand.
Uno Loco Group is a creative agency group made up of two sister studios – Uno Loco specialising in business events and experiences, and Hula helping build brands, stories, content and communications for some of Australasia’s most established businesses.
Pictured (L-R): James Brehaut, Thea Farrant Adam, Stephen Noble, Jan Tonkin, Blair Glubb
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