Bestads Best of the Week Reviewed by Kirsten Rutherford, ECD, TBWA\Chiat\Day\Los Angeles

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Kiwi expat Kirsten Rutherford, Executive Creative Director, TBWA\Chiat\Day\Los Angeles.

BEST TV
This category was definitely a bit weirder than I expected on a Monday evening. Sugar hating cupids, a Wipeout-esque floating inflatable star, parents in birthday suits…of all the oddities, I really appreciated the doubly weird chase film from Twix.

Winner: On the complete opposite side of weird, there’s the smart logo-free simplicity of McDonald’s. Maybe it’s the copywriter in me, but I’m a sucker for a brand brave enough to let their (egg McMuffin-based) goods do the talking. I liked this more than the print version of the campaign because of that added layer of wit. And the Enya soundtrack was the egg icing on the English muffin cake. Continue reading on Bestadsontv.com…