Graeme Dingle Foundation launches new ‘Future Bound’ brand campaign via Electric Art

Through a partnership with UnLtd, Electric Art has developed a new brand campaign for Graeme Dingle Foundation called ‘Future Bound: Embracing Potential, Celebrating the Journey’.

As the Graeme Dingle Foundation celebrates its 30th anniversary, the campaign marks this milestone by honouring the past and inspiring hope and support for the future. Since its inception, the Foundation has delivered its life-changing programmes Kiwi Can, Stars, Career Navigator and Project K to more than 411,000 young people across Aotearoa.

Says Jo Malcolm-Black, CEO of the Graeme Dingle Foundation: “Future Bound is not just about looking back at what we have achieved over the past three decades, it’s a bold statement about the journeys our young people are on, and the future we’re helping them build. This campaign is also a powerful reflection on our direction for the Foundation, continuing to evolve and innovate to ensure we’re the best we can be for New Zealand’s youth.”

The Future Bound campaign by Electric Art uses a vibrant, nostalgic, scrapbook-style visual approach that blends “old and new”, combining archival footage, bold messaging, and animation to connect with the Graeme Dingle Foundation’s core audience. The campaign will be rolled out across multiple platforms in the coming weeks thanks to the support of Mediaworks, Go Media, STUFF and more.

Says Steve Davies, General Manager of Electric Art: “It’s been a real privilege to partner with the Graeme Dingle Foundation to celebrate this incredible milestone. We wanted to honour the legacy which began with Sir Graeme Dingle and Jo-anne Wilkinson, Lady Dingle, to the hundreds of thousands of young people the Foundation has supported over 30 years. Future Bound is about recognising where they’ve come from, and championing the boundless possibilities ahead.”

The Graeme Dingle Foundation’s journey over the last 30 years has been driven by a simple but powerful belief: that every young person deserves the opportunity to realise their potential. Future Bound honours that legacy and renews the Foundation’s commitment to empowering the next generation to overcome life’s obstacles and realise their potential.

Adds Malcolm-Black: “Campaigns like Future Bound are vital for showcasing the transformational power of youth development. They remind us that the investment we make today in our young people shapes the leaders, innovators, and changemakers of tomorrow. Thanks to the partnership with UnLtd and the generosity of Electric Art, we have a platform to amplify our mahi and get people involved with our kaupapa, to join us in making Aotearoa the best place in the world to be young.”

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