Comms Council set to host new webinar: ‘How to Speak the Language of the CFO and the Board’ with Ian Whittaker – Wednesday 11 June at 9.00am

The Commercial Communications Council (CCC) is hosting a new session in its Eff Word webinar series on Wednesday 11 June at 9.00am, focused on one of the most persistent challenges in marketing today: how to connect with the C-suite.

Titled “How to Speak the Language of the CFO and the Board”, the session will feature internationally recognised analyst and advisor Ian Whittaker. A two-time City AM Analyst of the Year and author of How to Speak the Language of the CFO, Ian brings deep insight into the intersection of marketing, finance, and commercial strategy.

The webinar will explore how marketers and strategists can better engage senior decision-makers — reframing advertising not as a cost, but as a business-critical investment. Drawing from his recent IPA paper Marketing as an Investment (2023), Ian will offer practical guidance on how to craft arguments that resonate with CFOs, Chief Growth Officers, and Boards.

Date: Wednesday 11 June 2025
Time: 9.00am NZST
Speaker: Ian Whittaker – Board Chair, Advisor, Media & Tech Analyst
Cost: Free to CCC members | $50 for non-members
Registration: Click here to register

Who Should Attend?

Agency strategists and planners
Brand marketers seeking stronger internal advocacy
Anyone working to elevate marketing’s role in commercial decision-making