Mahmood Shiblaq departs Bastion Shine to join YS. in Performance Director role

Independent agency YoungShand has appointed respected digital media leader Mahmood Shiblaq as its new Performance Director, to further enhance YS’s already growing media department.

Shiblaq brings more than a decade of experience in the digital and performance media space. Previously Head of Digital Media at Bastion Shine, Shiblaq is known for his strength in programmatic, social, analytics and attribution. With deep retail experience across the New Zealand and Australian markets, he is recognised for his commercial thinking, technical expertise, and strong partner relationships.

Shiblaq joins the YS senior leadership team and will work alongside newly promoted Media Business Director Jaimee Croot, forming a strong combination to lead the agency’s media, brand  and performance offering.

“We’re excited to welcome someone of Mahmood’s calibre to YoungShand,” says Chief Strategy Officer Sue Kipling. “He brings a rare combination of strategic insight and performance rigour, and will be a huge asset to both our clients and team. It’s testament to what we’re building here at YS that people of Mahmood’s quality are coming on board.”

Says Shiblaq: “I’m stoked to be joining YoungShand at such an exciting time. There’s a real energy here around integrated thinking and delivering great results for our clients. I can’t wait to get stuck in with the team and help drive performance across the board.”

“These appointments mark another step in our commitment to building an integrated, future-focused agency offering – combining creativity with performance to drive challenger brand growth.” says Duncan Shand, CEO.

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