Wendy’s serves up loyalty to One NZ Warriors fans in ‘Feed The Faith’ campaign via Chemistry

To celebrate its long-standing partnership with the One NZ Warriors, Wendy’s has launched ‘Feed The Faith’ in partnership with Chemistry. Feed The Faith is a new limited-edition menu range and campaign celebrating the passion of Warriors fans.

For over 18 years, Wendy’s has been a familiar presence in the NRL community.

Yet, the challenge remained: how could they move beyond sponsorship and become a true part of Warriors culture? How could they be a brand that fans actively choose to engage with, both on game day and beyond?

Rugby league is more than a game. It’s a passion, a belief and a way of life. For Warriors fans, loyalty runs deep, through every win, loss and comeback. ‘Feed The Faith’ is Wendy’s way of fueling that devotion, rewarding the fans who stand strong for their team.

The campaign introduces a limited-edition Warriors Range, featuring a bespoke Warriors Frosty and other fan-favourite Wendy’s items inspired by the team’s heritage and iconic Kiwi flavours. The goal? Turn passive awareness into active fandom, giving supporters a reason to engage, share and make Wendy’s part of their Warriors ritual.

“Wendy’s has been a proud partner of the One NZ Warriors for years, but we wanted to take that connection to the next level,” says Corina Black, CMO, Flynn ANZ. “Chemistry’s ability to tap into fan culture and create campaigns that drive real engagement made them the perfect partner. ‘Feed The Faith’ isn’t just a promotion, it’s an invitation for fans to show their loyalty in a whole new way.”

Warriors’ fans are some of the most passionate in the game. ‘Feed The Faith’ is about recognising that energy and giving back. Whether it’s through the limited-edition Warriors Range or in-stadium activations, we’re giving fans another reason to wear their pride, and enjoy a Frosty while they’re at it.

The campaign is rolling out across Sky Sport game days, YouTube, OOH, social media, in-store and game-day activations, making sure Warriors fans see, share and savour Wendy’s role in their fandom.

Because win or lose, real fans never stop believing, and Wendy’s is right there with them.

Client: Corina Black, CMO, Flynn ANZ & Sarah Hatcher,
Head of Marketing
Executive Creative Director:  Matt Watts & Sarah Chernishov
Senior Art Director: Neill McAlpine
Copywriter: Susan Young & Matt Watts
Designer: Adams
Business Partner: Nick Maltby
Senior Business Manager: Maddie Smith

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