kaboodle impresses Nonnas, Nans and Aunties in new ‘You Made It’ campaign via Colenso BBDO

kaboodle, one of New Zealand’s leading kitchen suppliers, has unveiled its latest creative campaign ‘You Made It’ via Colenso BBDO, designed to raise eyebrows (and expectations) for all the right reasons.

 

The ‘You Made It’ campaign champions self-belief, busts through doubt, and empowers everyday renovators to tackle a new kitchen project with confidence.

Says John Harrison, Marketing Manager at kaboodle: “There’s no better way to destroy doubt than to silence the critics. Whether that doubt comes from others or from within, You Made It is about believing in yourself — that you’ve got what it takes to make it. With the option to install it yourself or get support through Bunnings, you can create an affordable new kitchen that even the toughest critics will admire.

Harrison adds, “And who better to impress than our lovable (if occasionally critical) Nonnas, Nans and Aunties – the ones who know kitchens best?”

The campaign blends humour and heart to showcase the brand’s promise of affordable quality, stylish design, and DIY empowerment, all delivered with a fresh take for the category.

Rolling out nationally across TV, radio, print, digital, and outdoor, the campaign speaks directly to renovators ready to take on their next kitchen or laundry project.

The launch also marks an exciting new chapter, with Undertow Media proudly joining forces with kaboodle as its NZ public relations agency.

 

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