Generate puts performance first in new ‘Centre of Performance’ campaign via True

Auckland indie agency True has launched a new campaign for Generate, featuring New Zealand’s most successful Olympian and canoeist Dame Lisa Carrington, champion slalom canoeist Finn Butcher, and rising golf talent Elijah Ellis, who join the Centre of Performance to celebrate the Generate KiwiSaver Scheme.

Generate is a leading KiwiSaver provider with funds that consistently rank among the top in their categories for long-term performance, often outperforming the average KiwiSaver investment returns, as shown in the Morningstar quarterly report.

True partnered with Generate for the new campaign, featuring the Generate Centre of Performance – a place that finds, studies, and celebrates outstanding Kiwi performances – including the strong long-term results of Generate’s KiwiSaver Scheme funds.

Says Debbie Currie, Group Business Director, True: “The Centre of Performance is a supercharged version of Generate itself. Their investment team works hard to deliver strong long-term returns, so it’s only natural they’d partner with New Zealand’s top performers – including the youngest kid to get the hole-in-one in Taupō, among others.”

Says Matt Heays, ECD, True: “It’s always good to work with Director James Anderson who helped bring the concept of the Centre of Performance to life. We got top performances from everyone involved, including cameos from the Generate team and of course, Finn Butcher and Dame Lisa Carrington herself.”

Says Elizabeth Harding, Head of Client Experience & Marketing, Generate: “At Generate, we focus on helping our members maximise performance by doing what really matters – delivering quality advice, guiding them into the right fund and strategy, providing exceptional service through market ups and downs, and striving for strong long-term returns. This campaign reflects that commitment, with a fun, Kiwi twist – something approachable that celebrates great Kiwi achievements, big or small.”

Two Heads handled the production, post by our friends at Moves and Bullseye Media took care of media. The campaign will be running on TV, digital, and outdoor, with more to come from the Centre of Performance in the future.

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