Meal kit delivery company Bargain Box proves real bargains still exist in new campaign via Yarn

July 18 2025, 6:09 pm | BY Ricki Green | No Comments

Independent creative agency Yarn has launched a new campaign for meal kit delivery service Bargain Box.

 

The new campaign takes aim at all the so-called bargains that don’t quite stack up – from claw machine traps to million-dollar doer-uppers — before sending them into the bargain bin like a bad egg in the Willy Wonka factory.

Says Anya Saikkonen, Head of Marketing at Bargain Box: “The current economy is making it tough for Kiwi families, with Kantar research showing just how cautious we’ve become with spending — and how actively we’re seeking out special deals.

“We’re proud to be New Zealand’s most affordable meal kit, and we want to highlight that as well as delivering on price, you also get quality ingredients, fresh local produce, free-range meats, and a weekly menu full of crowd-pleasing recipes. It’s one bargain with no hidden compromises.”



Says Rich Robson, Co-ECD & Partner at Yarn: “Anyone who’s played a claw machine knows the feeling of being lured in by the promise of a bargain, only to walk away with a very expensive squishy toy. There are so many instances like this out there, and we wanted to clearly separate Bargain Box from them. So we created a fun, colourful world where we could bin the bad bargains and celebrate Bargain Box as a real Bargain Win.”

The striking campaign is now live across broadcast and on-demand TV, radio, outdoor, digital and social, including special media placements that square off the Bargain Bins versus Bargain Wins.

Meal kit delivery company Bargain Box proves real bargains still exist in new campaign via Yarn Meal kit delivery company Bargain Box proves real bargains still exist in new campaign via Yarn Meal kit delivery company Bargain Box proves real bargains still exist in new campaign via Yarn

Client: Bargain Box
Head of Marketing: Anya Saikkonen
Senior Brand & Social Media Manager: Tessa Wilson

Creative Agency: Yarn
CEO: Heath Davy
Strategist: Emma Popping
Executive Creative Directors: Matt Sellars, Rich Robson
Creatives: Oscar Randle, Joachim Pearson
Agency Producer: Trish Heard
Designers: Matt Oak, Lucie Blaze
Retoucher: Denny Monk

Production Company: Reel Factory
Producer: Pippa Keiller
Director: Rich Robson
DOP/Photographer: Chris Watkins
Sound: Liquid Studios

 

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