MAS appoints Yarn as strategic and creative agency, launches new brand platform
New Zealand-owned insurance and investment mutual MAS has appointed independent creative agency Yarn as its new strategic and creative agency partner, launching a new campaign and refreshed brand platform.
The partnership kicks off with the rollout of a new brand line ‘Your future’s in good hands’.
Says Laura Stephenson, Head of Marketing at MAS: “We were looking for a creative partner who can work with us to help shape the future of our brand and strategically unify our story across all touchpoints.
“‘Your future’s in good hands’ is more than a new brand line for us, it’s a business-wide promise that reflects the care we show our Members, from our insurance and investment products to the service we pride ourselves on.”
Alongside a new look and feel, the first tactical campaign under the platform highlights MAS’s preference for Full Area Replacement House Insurance.
At a time when many Kiwis have sum insured policies, MAS’s new campaign encourages Auckland homeowners to reconsider whether their current cover would truly protect them in the event of a major disaster.
Says Heath Davy, CEO and Partner at Yarn: “We clicked with the MAS team straight away and already feel like we’re working with some truly like-minded marketers. This partnership adds to the strong momentum we’ve got going this year – with new clients, fresh talent joining the team, and some exciting projects still in the pipeline.”
Client: MAS
Chief Distribution & Marketing Officer: Matt Harvey
Head of Marketing: Laura Stephenson
Brand Manager: Tamzin Beazley
Creative Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Matt Sellars, Rich Robson
Creative: Joachim Pearson
Agency Producer: Trish Heard
Designers: Matt Oak, Simon McMahon
Retoucher: Denny Monk
Production Company: Reel Factory
Producer: Kate Senior
Director: Rich Robson
DOP/Photographer: Chris Watkins
Sound: Liquid Studios
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