Toitū spotlights NZ’s leading sustainable brands in new campaign via Contagion

Toitū Envirocare, a science-led certification business supporting organisations in reducing emissions, working more efficiently, and achieving a competitive advantage, has initiated a national campaign via its agency, Contagion.

This campaign, executed across outdoor and digital platforms, spotlights leading New Zealand companies that are Toitū certified and exemplify progressive, environmentally-conscious business practices.

Says Dean Taylor, CEO of Contagion: “Addressing environmental and climate challenges requires practical solutions from the business sector. These certified companies deserve recognition for their significant achievements. Toitū is widely respected as an authority in this field, and we aimed to highlight the outstanding organisations it represents. Displaying the Toitū logo signifies a company’s commitment to rigorous standards, providing customers with confidence in their products and services. This campaign underscores the measurable impact these businesses have, bringing both environmental benefits and improved business performance.”

Says Aisha Daji Punga, CEO, Toitū: “Over the past two decades, Toitū Envirocare has been New Zealand’s standard-bearer for credible climate and environmental action. Our clients have helped shape the future of sustainability by achieving: ‘Real climate credentials. Real business impact’. That’s why we’re proud to work with the team at Contagion to put our clients in the national spotlight. By lifting the visibility of the Toitū mark, the campaign helps clients by increasing recognition, building trust and strengthening the case for investment as a lever for business value. To all our clients, thank you for your incredible mahi and for setting the standard for what good climate leadership looks like!”

Adds Suzanne Breslin, GM of Contagion Media: “We are excited to see the work come to life through a highly targeted media approach, designed to connect with business decision makers and drive meaningful impact for their brand and mission. Where possible, we’ve partnered with media platforms that share aligned environmental values, helping to amplify Toitū’s message in a way that’s both strategic and authentic.”

Client: Toitū
Creative: Contagion
Media: Contagion Media

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