JCDecaux New Zealand launches new brand positioning ‘Be Seen. Be Remembered.’

JCDecaux has launched its new brand positioning ‘Be Seen. Be Remembered.’, designed to reinforce its focus on delivering effective, results-driven out-of-home (OOH) campaigns for advertisers.

“We know OOH has always delivered reach. What advertisers need is confidence that their campaigns will cut through and deliver real business results,” says Phil Eastwood, General Manager, JCDecaux New Zealand. “Be Seen. Be Remembered. is our commitment to that, not just visibility but delivering memorability and impact that leads to commercial outcomes.”

The new positioning is built on two key principles of effectiveness:

Be Seen: Delivering quality reach on quality sites; sites that are visible though scale and elevation in premium locations
Be Remembered: Drawing on local neuroscience and effectiveness research, JCDecaux helps advertisers create memorable campaigns that convert attention into outcomes. Tools like JCDecaux OPTIX optimise creative salience, while data-led planning ensures relevance and precision.

OOH is experiencing a period of double-digit growth, gaining momentum through increased advertiser investment, urban audience growth, and advancements in planning and measurement.

“As we see record levels of investment in our channel, we have a responsibility to make every dollar work harder,” says Eastwood. “Be Seen. Be Remembered. helps ensure our clients know they get the visibility they need that leads to the commercial outcomes they expect when they work with us.”

Choosing quality reach from the best formats is the starting point for effective campaigns. Analytics Partners research shows that 41 percent of OOH ROI in New Zealand is driven by creative execution. JCDecaux’s continued investment in tools, insights and audience data, helps advertisers unlock the full opportunity of OOH.

Adds Eastwood: “Attention alone isn’t enough. Brands need to connect in a way that lasts. Marketers are being asked to deliver more with every investment. This positioning is our response, focused on quality, grounded in evidence, and designed to help brands get better results.”

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