MintHC signals strong momentum with eight new appointments across strategy, creative + digital

Strategic marketing and creative agency MintHC has expanded its team with a series of new appointments across digital, strategy, content, web development and client services – a move that reflects the agency’s strong momentum and ongoing investment in delivering integrated, digital-led marketing solutions for its growing portfolio of clients.

Eight new hires have joined MintHC in recent months, including several in newly created roles. Leading the charge is the appointment of Lee Parkinson as Principal Strategist. Formerly Strategy Director at Plato Creative and a member of the Association of Professional Futurists, Parkinson brings deep strategic expertise and a future-focused mindset; helping clients navigate change and emerging technologies through commercially grounded, actionable strategy.

He is joined by Niamh Buchanan, who has been appointed to the newly created role of Strategy and Insights Lead. With experience at brands such as Meridian Energy and as the founder of a wellness booking platform, Buchanan brings a customer-centric lens to brand and business strategy.

In the creative team, Karl Fountaine joins as Associate Creative Director, following the promotion of Craig Stapley to Creative Director. Fountaine, formerly of global agency TimeZoneOne, brings over 30 years’ experience, including leading his own agency and working extensively with major tourism brands.

Fountaine says it’s an exciting time to dive into new work with such a talented team: “There’s a real sense of momentum and creative energy here. The induction and onboarding process at MintHC has been exceptional too; energising, welcoming, and a true reflection of the culture.”

To meet growing demand in the digital space, Rodrigo Balcazar has been appointed to the new role of Senior Digital Marketing Specialist, bringing expertise from his time as Head of Advertising at Digital Simple.

“MintHC has some serious digital horsepower,” says Balcazar. “They are a sharp, collaborative team that knows how to drive real impact. It’s great to be part of a business that blends creative thinking with technical expertise at this level.”

Siobhan Beat – also from Digital Simple – joins the digital team as Content Marketing Executive as well as two new developers – Niklas Mack (formerly of Unyfy) in a newly created role, and Jonathan Copsom, formerly of TimeZoneOne. The agency’s client service capability has been further strengthened with the appointment of Christine Gibbs to the newly established role of Client Director.

MintHC co-founder and Director of Communications, Alice Moore, says the appointments mark an exciting chapter for the agency:

“The future at MintHC lies in the merging of world-class digital capability with powerhouse creative thinking. These new appointments reflect that ambition by bringing together sharp strategic minds, technical specialists, and bold creative leaders. We’re thrilled to welcome them on this journey.”

With offices in Auckland and Christchurch, MintHC continues to grow its nationwide presence, partnering with ambitious brands across Aotearoa to deliver strategy, creative and digital solutions that drive results.

Visit MintHC.co.nz to find out more about its services and team.

Pictured (clockwise): Lee Parkinson, Niamh Buchanan, Karl Fountaine, Rodrigo Balcazar, Christine Gibbs, Jonathan Copsom, Niklas Mack, Siobhan Beat

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