Wealthpoint appoints Chemistry

Independent agency Chemistry has been appointed by Wealthpoint, New Zealand’s leading adviser-owned financial advice and insurance network, to spearhead a major digital transformation and support ambitious membership growth plans.

The partnership will see Chemistry reimagine Wealthpoint’s consumer and adviser website to create a more engaging, streamlined digital experience. Alongside the rebuild, Chemistry will collaborate closely with Wealthpoint to develop new initiatives that strengthen the brand, drive adviser recruitment, and reinforce the network’s reputation for trusted, independent financial advice.

“Wealthpoint plays a vital role in empowering financial advisers and ensuring New Zealanders have access to the best possible advice,” says Joseph Silk, Director at Chemistry. “We’re excited to partner with them on this journey, combining strategic insight with creative thinking to help grow their membership base and deliver a digital experience that sets them apart.”

Wealthpoint Head of Strategy and Growth, Mark Nalder says the partnership reflects the organisation’s commitment to staying ahead in a rapidly evolving financial services landscape: “Chemistry’s proven ability to connect strategy with execution made them the perfect partner. Their vision for our digital presence and their understanding of adviser growth will play a key role in our future success.”

This latest win adds to Chemistry’s growing portfolio of financial services clients and further demonstrates the agency’s strength in combining creativity with data-driven customer insight to deliver measurable results.