All Blacks Captain Scott Barrett fronts next chapter of Lightforce Solar’s ‘The Future Is Obvious’ brand campaign via YS

Lightforce Solar, NZ’s leading sustainable energy solution provider, has released the next chapter in its successful brand platform “The Future Is Obvious” via independent NZ agency YS.

After successfully launching with global rugby superstar Beauden Barrett in April, this time brother and All Blacks captain Scott Barrett takes over the reins to point out the very obvious answer to power shortages and higher power bills – the sun.

“The campaign has been well received, brand awareness is on the rise, and sales are up by almost 100%,” says John Harman, CEO of Lightforce Solar. “Our goal has always been to show national leadership in sustainable power, so it’s only natural we align with a true national leader in Scott who shares our values, cares about his country and walks the walk, with Lightforce Solar installed at his Christchurch home.

“While others believe tax payers should be funding speculative investments in oil and gas exploration, we’re investing more in providing a real option for home owners, to both lower their energy costs and provide backup and resilience options when serious weather events strike. This is important and we are championing what we believe is an obvious solution to the current energy crisis.”

“Working with All Blacks is always a privilege and it’s been no different working with Beaudy and now Scott, “ says YS CCO, Corey Chalmers. “They’ve been good sports, leaning into the dry, matter of fact and very Kiwi nature of the campaign, which is giving people the smiles and driving quality leads, too.”

“The platform is taking off as we expand both domestic and commercial operations across New Zealand,” says Head of Marketing, Lyle Hastings. “It’s even prompted our competitors to copy our lines, brand colours and point of view. Imitation truly is the sincerest form of flattery!”

Beauden and Scott’s dad, Kevin, also features as part of the mix with his Taranaki farm also receiving the Lightforce Solar advantage. New Zealanders can even buy the exact packages that each Barrett has installed on their property, as well as choose from any number of bespoke options. “The whole Barrett family is behind this because they can see the obvious sustainable solution that solar provides,” says Hastings.

The campaign continues in Broadcast TV, video on demand, online video, radio, digital billboards, social, and display.

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