Stéphan Willemse joins Merkle Aotearoa in the role of Head of Digital Experience

Merkle Aotearoa, a dentsu company, has appointed Stéphan Willemse as the Head of Digital Experience.

Willemse will be responsible for helping clients shape customer experiences that are cohesive, valuable and useful. The role blends strategic consulting with execution – working across the agency’s disciplines to ensure that good ideas are implemented and grounded in genuine human insight, technical feasibility and commercial viability.

Willemse brings over a decade of experience in digital strategy and innovation, most recently serving as Head of Strategy at Digital Arts Network and NEXT Innovation & Futures Specialist at TBWA\Worldwide. His career spans industries including insurance, banking and public sector transformation, with a focus on helping organisations innovate toward positive, realistic alternatives to their status quo.

Says Gareth Reason, Managing Director, Merkle Aotearoa: “Stéphan’s experience and passion for doing good for the community, society and customers makes him the perfect fit for Merkle Aotearoa. Our digital capability in Aotearoa continues to evolve, and Stéphan’s leadership will help us leverage the agency’s creative and media capabilities and to push boundaries in experience design, aligned with our technical capability to deliver outstanding outcomes for our customers.”

Says Willemse: “Combining dentsu’s inspirational creativity and media reach, together with Merkle’s experience-led tech expertise, means we’re in a fantastic position to design innovative, inclusive, future-ready experiences. I’m looking forward to being part of such a talented team, where we can combine our skills, innovation and creativity to deliver bold ideas that open new opportunities for our clients.”

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