Accenture Song Appoints Nick Thomas to Lead Commercial Investment & Operations for Media in ANZ

Accenture Song has announced the appointment of Nick Thomas as Principal Director, Commercial Investment & Operations, bolstering the agency’s media leadership team led by Melissa Fein, Sam Geer, and Chris Colter, as it accelerates its mission to reinvent media across Australia and New Zealand (ANZ).

In this newly created role, Thomas will spearhead Accenture Song’s media investment strategy and commercial operations, ensuring clients benefit from market-leading value and performance. He will oversee all media trading, media operations and the evolution of the agency’s media technology infrastructure in ANZ, with a focus on driving innovation, efficiency, and scalability across the business.

Thomas brings more than 15 years of senior leadership experience shaping Australia’s media and advertising landscape. Most recently, he led the national sales team for Amazon Ads ANZ, overseeing one of the world’s most influential advertising platforms.

His career spans media trading, planning, buying, and commercial leadership, with a proven track record of helping some of the world’s biggest brands – across banking, automotive, government, pharma, QSR, FMCG, and entertainment – to solve complex challenges, scale impact, and deliver measurable growth.

Says Nick Thomas, Principal Director, Commercial Investment & Operations, Media, Accenture Song ANZ: “Accenture Song’s media services team is redefining what this capability looks like in the age of AI. I’m excited to join a team with such bold ambition, exceptional talent, and a clear mission to create transformative outcomes for clients.”

Says Melissa Fein, Managing Director, Media, Accenture Song APAC: “Nick is a powerhouse in the Australian media industry – a leader with the strategic vision, commercial acumen, and ability to energise teams, which will be pivotal as we accelerate the growth of Accenture Song’s media capabilities.

“A passionate advocate for the intersection of data, technology, and creativity, his expertise in investment, commercial strategy, and technology transformation will be a huge asset to our clients and our people.”

Pictured (clockwise): Melissa Fein, Sam Geer, Chris Colter and Nick Thomas

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