M+C Saatchi Group appoints Anita Zanesco as Chief Marketing Officer across Australia and NZ

M+C Saatchi Group has appointed Anita Zanesco to the newly created role of Chief Marketing Officer, working across its operations in Australia and New Zealand.

Zanesco brings extensive agency and marketing experience to the position, having held senior roles in both Australia and the UK. Her career spans close to 20 years, including more than a decade with pitch consultancy TrinityP3, where she managed some of the country’s largest reviews, as well as senior leadership roles within Clemenger BBDO.

In her new role, Zanesco will partner closely with Group CEO ANZ Dani Bassil, who joined the agency at the beginning of the month, and the leadership team across Sydney, Melbourne and Auckland.

Zanesco will lead growth initiatives for the Group, focusing on both new business and expanding opportunities with existing clients, ensuring brands are able to tap into the breadth of M+C Saatchi’s capabilities across advertising, PR, social, influence, consulting, sports and entertainment, and production.

The appointment marks another key addition to the agency’s regional leadership team.

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