BNZ highlights smarter approach to home loans in new campaign via Colenso BBDO

BNZ has launched a new campaign via Colenso BBDO showcasing its TotalMoney home loan product.

 

The campaign positions TotalMoney as a flexible alternative to traditional fixed rates, allowing customers to link multiple accounts including those of family members to offset the interest on their mortgage. By pooling everyday savings, households can reduce the amount of interest paid and accelerate progress on their loan.

Visually, the campaign uses the idea of interconnected threads to represent how different accounts, from household budgets to family savings, can combine to lower overall interest costs.

The work is rolling out across TV, OOH, social, digital, owned and internal channels.