BNZ encourages Kiwis to ‘Take Your Sweet Time’ when banking in new campaign via Colenso BBDO

September 3 2025, 1:43 pm | BY Ricki Green | No Comments

Bank of New Zealand (BNZ) has launched a new campaign via Colenso BBDO encouraging New Zealanders to ‘Take Your Sweet Time’ when banking online.

 

The work highlights how rushing can make people more vulnerable to scams, using humour and a light-hearted approach to remind customers that slowing down can be the smartest move.

The hero film, directed by Glue Society, features a tortoise-and-snail duo set to a reimagined version of Buffalo Springfield’s ‘For What It’s Worth’ performed by New Zealand musician Jon Toogood.

The integrated campaign is running across TV, cinema, OOH, social, digital and owned channels.

Client: BNZ
Agency: Colenso BBDO
Media: Hearts & Science
Production Company: Revolver
Directing Collective: The Glue Society
Director: Luke Nuto
Producer: Sarah Cook
Editor: Tim Mauger, Fathom VFX
Grade & Online: Stefan Coory, Blockhead
Music Composition: Peter van der Fluit, Liquid Studios
Sound: Franklin Rd
Photographer: Steve Boniface, Loupe Agency