THE WORK 2025 HOT LIST #2: TBWA\

There were several agencies in New Zealand that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2025 New Zealand Hot List…

Notable work from TBWA\ included 2degrees ‘Reshaping Rugby. The World’s First TikTok Final’, 2degrees ‘Lullabies’, ANZ ‘Putting NZ on Patrol’, ANZ x AFC ‘Day One’, ANZ ‘Fraud Reflections’ and Anchor ‘Real Good’.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

VIEW THE WORK 2025 (active from Monday September 8)