Spark powers a surreal cross-country adventure in latest brand campaign via Colenso BBDO

Spark New Zealand has unveiled a new brand campaign in collaboration with Colenso BBDO, highlighting the everyday benefits of being connected to a strong network. The initiative also introduces Spark’s latest positioning: It’s better with Spark.

 

The campaign is brought life through a playful film directed by Damien Shatford from The Sweetshop. It follows a young woman whose ordinary journey transforms when she borrows a Spark-connected phone, turning everyday travel into a surreal cross-country adventure. From a car splitting in two to unexpected twists along the way, the story illustrates how Spark powers surprising and seamless experiences.

The campaign has rolled out with a two-minute hero spot in cinemas, complemented by shorter versions of 90, 60, 30, and 15 seconds. A supporting media rollout includes social content and a wide range of digital and broadcast placements across New Zealand.

Client: Spark New Zealand
Data and Marketing Director: Matt Bain
Brand Experience Chapter Area Lead: Hannah Bay
Chapter Lead – Brand: Olivia Wright
Brand Partner: Ingrid Bennie
Creative Agency: Colenso BBDO
Media Agency: PHD
Production Company: The Sweetshop
Director: Damien Shatford
DOP: Sam Chiplin
Executive Producer: Jimena Murray
Audio: Craig Matushka at Liquid Studios