Spark powers a surreal cross-country adventure in latest brand campaign via Colenso BBDO
Spark New Zealand has unveiled a new brand campaign in collaboration with Colenso BBDO, highlighting the everyday benefits of being connected to a strong network. The initiative also introduces Spark’s latest positioning: It’s better with Spark.
The campaign is brought life through a playful film directed by Damien Shatford from The Sweetshop. It follows a young woman whose ordinary journey transforms when she borrows a Spark-connected phone, turning everyday travel into a surreal cross-country adventure. From a car splitting in two to unexpected twists along the way, the story illustrates how Spark powers surprising and seamless experiences.
The campaign has rolled out with a two-minute hero spot in cinemas, complemented by shorter versions of 90, 60, 30, and 15 seconds. A supporting media rollout includes social content and a wide range of digital and broadcast placements across New Zealand.
Client: Spark New Zealand
Data and Marketing Director: Matt Bain
Brand Experience Chapter Area Lead: Hannah Bay
Chapter Lead – Brand: Olivia Wright
Brand Partner: Ingrid Bennie
Creative Agency: Colenso BBDO
Media Agency: PHD
Production Company: The Sweetshop
Director: Damien Shatford
DOP: Sam Chiplin
Executive Producer: Jimena Murray
Audio: Craig Matushka at Liquid Studios
4 Comments
As a shareholder of Spark this ad does nothing to inspire me to keep investing in a company that expects people to understand this.
Crappy ad does more to promote unsafe use of a phone in a motor car you could lower charges to your customers and this would have a better promotion of spark as a service provider the add nakes no sense at all
Your new ads are not surresl but instead very confusing.
I agree with all of the negative comments posted about the latest Spark “split car” TV ad.
This absurd smart arse pretentious and unintelligible waste of Spark shareholders money in its efffect does more to denigrate rather than promote Spark services.
And the muffled mumbled dialogue only adds to viewers contempt.