DDB Aotearoa picks up Bronze in LIA’s Creativity in Media category for Vogel’s ‘Certified Toasters’
The energy in Las Vegas just went up a notch as LIA releases its first batch of Winners & Finalists. After days of live, on-site judging, where every single piece of work is viewed, discussed and debated with no pre-judging, the juries for Creativity in Media and Music & Sound have revealed this year’s stand-out campaigns.
DDB Group Aotearoa has scored a Bronze LIA Statue in the Creativity in Media category for Vogel’s “Certified Toasters”.
Creativity in Media honors the fresh, creative use of media strategy, planning and execution that drives deeper audience engagement. This year the jury, led by Jury President Linda Cronin, EVP, Global Media of .monks, awarded 43 Statues: 8 Gold, 13 Silver, and 22 Bronze, alongside 17 Finalists.
Following intense discussions led by Jury President Lucas Sfair, CEO/Head of Audio of Bumblebeat São Paulo, the Music & Sound jury presented the coveted Grand LIA to HeimatTBWA\ Germany for HORNBACH “No Project without Drama”.
This category celebrates creative excellence and craftsmanship in curating, producing or adapting music and sound for brands across different platforms. This year the jury celebrated the best work awarding a Grand LIA, 8 Gold, 9 Silver, and 9 Bronze Statues, plus 6 Finalists.
The Audio & Radio jury has begun its own deep dive into the best audio-led work from across the globe.
With more categories still in progress, keep watching as the next wave of LIA Statue winners are announced in the coming days.