NZME strengthens programmatic strategy; appoints Deep Balsara as Programmatic Manager

New Zealand Media and Entertainment (NZME) has announced the appointment of Deep Balsara as Programmatic Manager – a new role within its Agency team, as the company continues to strengthen its programmatic advertising strategy and offering.

Balsara has many years of digital advertising experience with a strong focus on programmatic strategy. Having worked across leading agencies including OMD, MBM, and most recently Together, he has developed extensive expertise and relationships across the media landscape.

Lloyd Aickin, NZME Head of Digital Revenue Strategy, says Balsara’s experience will be invaluable as NZME strengthens its programmatic strategy and builds deeper connections with agency partners and direct clients: “As automation and programmatic buying continues to grow across media channels, we have appointed dedicated programmatic leadership to further accelerate NZME’s market leading digital offering and to meet the evolving needs of our valued advertisers.

“Deep’s appointment comes at a pivotal time as programmatic continues to reshape the way media is traded. With his agency experience and deep knowledge of the programmatic landscape, he is perfectly positioned to continue strengthening our growth strategy across NZME’s entire digital ecosystem – from the New Zealand Herald through to iHeartRadio and OneRoof. We’re excited about the expertise and perspective Deep brings, and the role he’ll play in driving our programmatic growth.”

Says Balsara: “I’m absolutely thrilled to be joining NZME. This is an exciting next chapter for me, and it’s a real privilege to step into a role within New Zealand’s leading integrated media company, home to such iconic and trusted brands. I’m looking forward to digging in, learning more about the business, and contributing to the incredible work already happening here. Programmatic is such a fast-moving, dynamic space, and I can’t wait to bring my experience, passion, and energy to help drive NZME’s growth in this area.”

Says Greg McCrea, NZME Chief Commercial Officer – Agency: “We’re delighted to welcome Deep to the team. His knowledge and enthusiasm for programmatic will add real value to our agency partnerships and ensure NZME continues to deliver the best possible outcomes for our clients.”