Tenfold Creative wins Real Living account, launches first campaign for Remuera Gardens
Real Living has appointed Tenfold Creative as its new creative partner, with its first campaign promoting the recently opened Avenue apartments at Remuera Gardens retirement community.
Justin Marshall, Real Living CEO says that the campaign celebrates the authenticity of family-owned villages: “The cast was entirely comprised of residents, family and friends from across Auckland which is a real testament to the types of relationships formed in our communities.”
“The retirement sector is hugely competitive, particularly with multiple new retirement developments in the local area surrounding Remuera Gardens,” says Brendon Gleeson, Tenfold Creative Managing Director. “Launching in a tough property market we knew that advertising for these residences needed a retail edge.”
Across all touchpoints Tenfold’s goal has been to showcase the lifestyle of the new location while underscoring the value proposition.
Adds Gleeson: “The brand-new website remueragardens.co.nz and long-format video are great examples of this.”
Says Anna Jover, Real Living Marketing Coordinator: “It’s been great to work with the Tenfold team who always match our level of enthusiasm for projects. We’ve been impressed with their high standards for both the quality of work and client service. The timing of Tenfold coming on-board has been great because in October Real Living celebrates our 40th Anniversary. We’re marking the occasion with an exclusive Q&A session hosted by TV icon Judy Bailey (more on that here) and we’ve had an overwhelming initial response to the event marketing.”
Adds Gleeson: “Real Living is comprised of four villages across Auckland each with their own unique local market opportunities and challenges. We’re really enjoying working with the teams to help their communities flourish, it’s a privilege to work on such a humanistic category.”
The campaign is running across digital, TV, radio, print, outdoor and direct marketing.
Client: Real Living
Chief Executive: Justin Marshall
Marketing Coordinator: Anna Jover
Village Manager: Karen Cottle
Sales Manager: Fiona Roberts
Sales Manager: Rachel Cato
Sales Manager: Lyn Ellis
Talent: Thanks to all the coordinators, residents, family and friends who took part
Agency: Tenfold Creative
Managing Director: Brendon Gleeson
Group Account Director: Hayley Wallace
Creative Partner: Jon Raymen
Account Manager: Caity Searson
Designer: Jack Young
Designer: Rain Roque
Videography: Jamie McKenzie
First Assistant: James Cider
Photography: Ann Orman
Stylist: Jo Wilcox
Make-up: Claudia Rodrigues