Rise & Shine PR bolsters leadership with hiring of Imogen Duff as Senior Group Account Director

Full-service communications agency Rise & Shine PR has announced a significant hire this month, appointing Imogen Duff (left) as Senior Group Account Director in a move that underscores the agency’s next phase of growth.

With more than 15 years of experience, Duff has run her own consultancy and most recently served as Head of Communications for Dr Libby and her supplement company Bio Blends. She brings expertise across health, wellness, beauty, lifestyle, business and property sectors, and a proven ability to design communications strategies that integrate earned and owned media to elevate client brands.

Founder and Director Luci Marshall (right) says she is delighted to welcome Duff on board: “Imogen is deeply aligned with our ethos and has built an enviable reputation as a senior communications specialist, skilled at driving brand awareness, building trusted reputations, and creating high-performing campaigns across varied and complex sectors.

“Imogen’s expertise and leadership will be a tremendous asset to both our clients and our team, and her skillset could not have come at a better time as we enter this next phase of growth.”

About her role, Duff says: “In a world where so much is changing and automating, the power of PR, storytelling, and creative communication to engage audiences and inspire action has never been more important. I’ve long admired Luci and the exceptional work she and her team deliver at Rise & Shine and I’m excited to help grow the business while continuing to deliver meaningful, results-driven campaigns for clients.”

Founded in 2018 by communications leader Luci Marshall, Rise & Shine PR is known for its thoughtful and elevated work with beauty, wellness, and lifestyle brands, delivering media relations, digital and influencer initiatives, community activations, and events. The agency uses smart, strategic storytelling to create standout campaigns that build brand trust and visibility. With this appointment, Rise & Shine aims to strengthen client engagement, deepen expertise, and expand its lifestyle portfolio.