Gavin Chimes: My Top 3 @ LIA

Gavin Chimes, Chief Creative Officer, Howatson+Company ~ current Campaign Brief Australian Agency of the Year ~ represented Australia as Jury President for the Creativity In B2B and Transformative Business Impact competition at LIA in Las Vegas.

Chimes, along with most of the other Australian and New Zealand jurors, presents his top 3 favourite campaigns from the Creativity In B2B and Transformative Business Impact competition, exclusively for CB…

AXA ‘Three Words’ (Grand LIA, Transformative Business Impact)
Agency: Publicis Conseil, Paris

A truly transformative idea that not just had business impact but helped protect lives. Elegantly simple in concept, deeply complicated to pull off.

Chicago Hearing Society ‘Captions with Intention’ (Gold, Transformative Business Impact)
Agency: FCB Chicago

A complete transformation of how captions are created and shared in the film industry, which hadn’t evolved since the 1970s.

Puck ‘Recipes for Change’ (Grand LIA, Creativity in B2B)
Agency: FP7 McCann Dubai

Transformed cherished recipes from war-torn Lebanese mothers into restaurant-ready dishes, with proceeds supporting families in need. Effectively turning a brand activation into a shared value economic model for Puck, restaurants and people in need.