Samira Ansari: My Top 3 @ LIA
October 7 2025, 12:10 pm | | No Comments
Samira Ansari, Chief Creative Officer, Ogilvy New York was this year’s Jury President for the LIA Digital and Use of Social Media & Influencers competition at LIA in Las Vegas.
Ansari, along with most of the other Australian and New Zealand jurors, presents her top 3 favourite campaigns from the Digital and Use of Social Media & Influencers competition, exclusively for CB…
Vaseline ‘Vaseline Verified’ (Grand LIA – Use of Social Media & Influencers, 2 x Gold)
Agency: Ogilvy Singapore
I’m so jealous of it. Way to modernize a product that hasn’t changed its formula for 100 yrs. Truly social at its core.
IKEA ‘U up?’ (Gold, 2 x Silver, Bronze)
Agency: Rethink, Toronto
One post. said it all. So good.
O2 ‘Daisy vs Scammers’ (Gold, Silver)
Agency: VCCP London
So cheeky. So funny. So well executed.