PHD wins Intersnack’s global media account, including Griffin’s Snacks in New Zealand

Omnicom Media Group agency PHD has been appointed as global media agency of record for leading snack manufacturer Intersnack Group, following an eight-month competitive pitch. The remit spans 26 markets across the UK, Europe and ANZ, including New Zealand and Australia.

In New Zealand, Intersnack is known as Griffin’s Snacks, with a portfolio including Griffin’s, Huntley & Palmers, Snackachangi, Proper Crisps, Mexicano, Nice & Natural, ETA and Kettle.

Publicis was the incumbent, with the pitch run by Independent Media Guides (IMEDIAG).

The appointment covers cross-screen media planning and buying, performance marketing and shoppable media, with Omnicom’s Omni platform enabling always-on workflow and data-driven precision at scale.

Says Allison Yorston, Marketing Director, Griffin’s Snacks NZ: “We are excited about our future partnership with the amazing team at PHD and look forward to collaborating with them to achieve even greater success, innovation, and impact across our campaigns, shaping the next chapter of growth. Meanwhile, we would like to acknowledge the long-standing and successful relationship we have had with the MBM team in New Zealand. Thank you to everyone who has worked across our business and built our amazing brands that fill the cupboards of New Zealand.”

Says Maciej Szyszkowski, International Director Media & Digital, Intersnack Group: “After a thorough evaluation process, PHD distinguished itself through its commercial, strategic, and technical strengths and has proven to be an excellent partner for the future. As of January 1, 2026, PHD will become Intersnack Group’s global media agency.”

The win adds to PHD’s 2025 new business streak, which has included Spirit of Tasmania in Australia, Starbucks in Southeast Asia, and Skechers in China.