Kathmandu makes nature feel like home in new global brand campaign via Motion Sickness
We’re spending more time indoors than ever, meaning for many, nature has become something to fear, and outdoor gear, something to protect us from it. Kathmandu’s new brand campaign developed by Motion Sickness ‘Outside, your comfort zone’ invites audiences to rediscover the outdoors, including the freedom, connection, and joy that comes with time spent out there.
Shot throughout New Zealand’s Coromandel Peninsula with an entirely local line-up, Outside, your comfort zone reframes the outdoors, as a place that feels like home. The films transport audiences into raw and unpolished moments, showing the small and quiet rituals of real people in nature, and inspiring them to experience the comforts of the outside for themselves.
The creative also celebrates Kathmandu’s approach to out there. Kathmandu exists to improve the wellbeing of the world through the outdoors; it’s much less about chasing extremes and conquering the wild, and more about the way we feel inside when we spend time outside.
Kathmandu General Manager of Marketing, Jo O’Sullivan, explains: “For us, the outdoors isn’t just about the strenuous climbs to the summit, or the battle with extreme environments. It’s about the small moments that bring stillness, grounding and revival. Everyone should experience this transformative power of nature.
Through Outside, your comfort zone, we hope to inspire our communities to reconnect with the outdoors, with gear not just designed to protect you from the elements, but to bring you closer to them, confidently and comfortably.”
Every decision in the production process was made to enhance this feeling of warmth and emotion. To give the film a distinctive tactile quality, the original digital footage was even scanned onto 35mm film, and bespoke soundscapes were engineered for each scene to transport viewers deeper into the environment.
Outside, your comfort zone is running across New Zealand and Australian TV, Digital channels , OOH and in-store from now.
GM Marketing: Jo O’Sullivan
Head of Brand Marketing: Angela Flynn
Marketing & Brand Manager: Nicola Henderson
Creative Agency: Motion Sickness
Executive Creative Director: Sam Stuchbury
Creative: Freddy Riddiford
Creative: Tim Smith
Senior Art Director: Hamish Steptoe
Head of Strategy: Hilary Ngan Kee
Senior Strategist: Logan Barnes
GM: Alex McManus
Account Director: Matt Campher
Account Director: Katie Shrubb
Talent: All locals from the amazing Coromandel
Director: Dylan Pharazyn
Producer: Kristian Eek
DOP: Adam Luxton
Production Designer: Guy Treadgold
Stylist: Olivia Dobson
Location/Production Manager: Kerry Prendeville
Editor: Damian Golfinopoulos
Grade: Matic Prusnik
Online: Stu Bedford
Music/Sound Design: Max Scott
Brand Photographer: Matt Cherubino
Locals Photographer: Holly Burgess
Stylist: Rochelle Strathdee
Stills Producer: Nigel Sutton
Special thanks to DOC and Thames Coromandel District Council.