Chemist Warehouse transforms Auckland’s The Cloud into an immersive ‘Oasis’ via DARKHORSE

Auckland’s The Cloud was completely transformed recently as DARKHORSE brought Chemist Warehouse’s biggest and most ambitious annual brand showcase to life: the Chemist Warehouse Oasis.

After a highly competitive pitch process earlier this year, the brand experience and communications agency was selected to produce the immersive experience, which highlights Chemist Warehouse’s Wellness & Beauty offering.

Inspired by a vibrant, tropical hotel, the three-day extravaganza featured over 80 brands presenting bespoke stands and interactive experiences. Guests journeyed through the 2700 sqm space to learn about the different products and the innovation behind them, while filling their custom tote bags with complimentary samples and gifts. 400 media, industry insiders and content creators attended alongside members of the public who were lucky enough to scoop up the $50 tickets before they sold out.

“We’re deeply grateful to Chemist Warehouse, who recognised our enthusiasm and trusted our vision from the get-go,” says DARKHORSE Managing Director NZ Francesca Kelly. “It was an incredible partnership between our team and theirs, as we came together to create a world-class event that we can all be proud of.”

With 60 stores across the country, Chemist Warehouse is dedicated to growth and positioning the brand as a leader in New Zealand’s pharmacy and retail sectors.