NZ Blood Service appoints Remade as creative partner as North Shore donor centre opens

Following a competitive pitch, New Zealand Blood Service appointed independent agency Remade as its lead creative partner to support the opening of its brand-new blood and plasma donor centre on 3 November at 65 Constellation Drive on Auckland’s North Shore.

The campaign aims to promote blood and plasma donation at a community level, connecting with locals, donors and ambassadors to inspire participation close to home.

Shortly after, Remade was invited to develop an eight week nationwide spring multi-channel plasma campaign aimed at shining a light on plasma donation: what it is, how it works and, most importantly, how it changes lives. The work plays a vital role in supporting the health of thousands of New Zealanders.

Says Clara McLaurin, founder and ECD of Remade: “It’s a privilege to have partnered with the team at NZ Blood. We’re proud to help an organisation with such an important mission tell its story in ways that inspire people to roll up their sleeves.”