Special New Zealand promotes Zoe Alden to Head of Business Management role

Independent creative agency Special has announced the promotion of Zoe Alden to Head of Business Management, recognising her leadership, business acumen and contribution to the agency’s continued growth.

Since joining Special in 2023, Alden has played a key role in managing some of the agency’s largest accounts and leading campaigns that have driven measurable business impact for clients, including Kiwibank and Fisher Funds.

In her new role, Alden will lead Special’s Business Management department, with a clear vision to further establish it as a centre of excellence.

Says Tony Bradbourne, Founder, Special: “Zoe is such a cool, calm force of positivity. She embodies what makes Special, special: a deep passion for both people and performance. We couldn’t think of anyone more suited for the role, and her promotion is incredibly well deserved.”

Says Alden: “I’m very proud to step into this new role and continue leading a team of talented people as we continue to strive to deliver the best results for our clients. Special has always been about big ideas and even bigger ambition, and I’m excited to keep building that with the Business Management team.”

Alden’s promotion follows a year of strong momentum for Special, with new business wins, global recognition, and continued growth across its offices.