NZ Blood shows how plasma gives new life in creative campaign via Remade
New Zealand Blood Service has recently launched an eight week nationwide multi-channel campaign, developed in partnership with creative agency Remade, to raise awareness of plasma donation and encourage more people to donate it.
Launched in September, the campaign featured real plasma donors from across the country rolling up their sleeves to support the cause.
The work plays a vital role in supporting the health of thousands of New Zealanders.
When someone is diagnosed with kidney disease, cancer or suffers severe burns, their path to recovery and living with their new normal may seem to begin at that moment.
But the truth is, because many rely on a plasma donation to treat and manage their condition, the journey to recovery starts long before diagnosis with a kind and generous plasma donor who knew their help would be needed.
“Because the understanding of plasma donation is relatively low, our primary focus was on education,” says Clara McLaurin, founder and ECD of Remade. “We wanted to bring this to life by focusing on the experience and the positive effect it can bring.”
“Donors are incredible people who generously give their plasma to help someone they will never meet. We wanted to show how powerful plasma donation is, and to encourage more of us to give this precious gift,” Clara explains.
By spotlighting real donors and the people they help, the campaign celebrated the quiet generosity of donors across New Zealand.
Client: New Zealand Blood Service
Creative: Remade
Photography
Auckland: Holly Sarah Burgess
Christchurch: Diederik van Heyningen
Wellington: Jacob Pietras
Dunedin: Angela Haig
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin