Westfield celebrates all of the ‘Creatures of Christmas’ in 2025 festive campaign via AKQA
Westfield and creative agency AKQA, has today unwrapped its 2025 Christmas campaign ‘Creatures of Christmas’ – a celebration of the festive personalities that emerge when the tinsel goes up and the holiday spirit takes over.
Welcoming all Creatures of Christmas to join in the joy at Westfield this season, ‘Creatures of Christmas’, directed by Arundati Thandur through FINCH, shines a spotlight on the wonderfully human side of the season; the funny and perhaps familiar characters we all know (and secretly might be).
Five festive faces take centre stage in Westfield’s ‘Creatures of Christmas’:
• The Once-a-Year Festive Chef: Apron on and recipes out for a culinary masterpiece 11 months in the making.
• The Every-Angle Memory Maker: Festive memories of every moment. Every. Moment.
• The Sneaky Peek Gift Snooper: Always one step ahead of Santa with a squeeze, a shake, or a stealthy corner peel.
• The Sleigh-All-Day Outfit Changer: Serving multiple looks before lunch is over.
• The Surf-Before-Santa Morning Ripper: Up with the sun to catch a wave before presents.
Says Amy Copley, Head of Marketing, Brand and Communications, Scentre Group: “As the festive magic stirs, so do the Creatures of Christmas among us. This year, we’re celebrating the human, the funny, and the wildly different personas that emerge at Christmas and make this time of year so special.
“We hope Aussies spot a few of these characters at their own festivities… or maybe even in the mirror. From gift detectives to festive chefs, we’re very proud to welcome every Creature of Christmas to celebrate with us at Westfield, this year and every year.”
Says Tara McKenty, Chief Creative Officer, AKQA: “Creatures of Christmas is a platform that celebrates how our personalities manifest during the most magical time of the year. We have tried to celebrate the quirks, the truths, and the behaviours that make us different but also the same. This campaign shows how Westfield is the home for all creatures of Christmas and simply celebrates our humanity in the most delightful way, at the most delightful time.”
‘Creatures of Christmas’ will appear in Australia and New Zealand across the Nova Network, Spotify, Meta, YouTube, Pinterest and across OOH via oOh!, JCD and QMS. Media was handled by WPP Media agency EssenceMediacom.
‘Creatures of Christmas’ will be amplified on the Connected Screen Network across all 42 centres in Australia and New Zealand.
Agency: AKQA
Managing Director: Justine Leong
Chief Creative Officer: Tara McKenty
Executive Creative Director: Sarah McGregor
Chief Strategy Officer: Iona Macgregor
Copywriter: Annie Bettis
Art Director: Fong Ong
Production Director: Colin Tuohy
Group Client Partner: Olivia Kaufman
Client Partner: Jayne Driver
Senior Account Manager: Kate Crowley
Senior Designer: Frank Turner
Finished Artist: Andy Byles
Production Company: Finch
Director: Arundati Thandur
Managing Director: Corey Esse
Executive Producer: Nick Simkins
Producer: Susannah Myerson
Director of Photography: Luca Barone Peters
Production Designer: Kris Brujic
Casting: Byrne Creative
Stills Photographer: Juli Balla Photoplay
Post Production:
Editor: James Ashbolt
Executive Producer: Daniel Bradford – Fry
Post Producer: Cheryn Frost
VFX Artist: Tom Brunsdon
Colourist: Alina Birmingham
Online: Viv Baker
Music & Audio Prod: Massive Music
Sound Designer: Simon Kane
General Manager / Executive Producer: Katrina Aquilia
Music Executive Creative Director: MassiveMusic
Composer: MassiveMusic
EssenceMediacom AU:
Group Client Director: Beth Adams
Group Planning Director: Lauren Nolan
Implementation & Activation Group Director: Beiai Torres-Carlos
Implementation & Activation Associate Director: Katherine Ly
Implementation & Activation Associate Manager: Nicola Cadman
Implementation & Activation Coordinator: Gagan Singh
Wavemaker NZ:
NZ Associate Business Director: Shannon Fernandes
NZ Account Manager: Annabelle Wilkinson
Ogilvy PR
Head of Consumer PR & Influence Melbourne: Rebecca Crawford
Business Director: Heidi Rose
Client Partner: Charlotte Lamberty
Publicist: Rosie Scanlan
Associate: Willa Webster
Coordinator: Tashiana Chan
Scentre Group:
General Manager Marketing & Community: Jacqui Waine
Head of Marketing, Brand & Content: Amy Copley
Group Marketing Manager: Tahlia Knight
Group Programming Manager: Fi Clark
Group Public Relations Manager: Rebecca Mahoney
Senior Marketing Manager, Campaigns: Xanthe Collier
Senior Programming Manager: Erika de Padua
Senior Public Relations and Social Media Manager: Emma Niven
Marketing Manager, Campaigns: Tamika Adams
Marketing Manager, Campaigns: Gemma Boyle
Public Relations and Social Media Manager: Eliza Melville
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