Motion Sickness shines at 2025 ONE Asia Creative Awards with one Gold, two Silver, four Bronze and Sustainable Development Goals award
Motion Sickness Auckland had an outstanding year at the 2025 ONE Asia Creative Awards, winning all of New Zealand’s accolades: a Gold for The Māori Roll Call on behalf of Whānau Ora, two Silver, four Bronze, two Merits, and one Sustainable Development Goals (SDG) award.
Says Sam Stuchbury, Executive Creative Director, Motion Sickness: “I think the industry was getting a little sick of us talking about Herpes, so it’s nice for something new to have its moment alongside that campaign. The Māori Roll Call is a powerful project that’s still driving real change today. To have it picking up metal, including the Sustainable Development Goals award, is huge for a Māori-led organisation on the global stage. Cheers to you Tāme.”
Motion Sickness Winners:
Gold
- Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Cultural Impact, Multicultural Impact
Silver
- Motion Sickness Auckland with Finch Sydney and ED Collingwood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Integrated/Omnichannel, Integrated/Omnichannel Campaigns for Good
- Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Branded Entertainment, Branded Entertainment for Good
Bronze
- Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Branded Entertainment, Use of Humor
- Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Film & Video, Film & Video for Good
- Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Direct Marketing, Targeted Video
- Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Integrated/Omnichannel, Campaigns for Good
Sustainable Development Goals
- Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora
Overall in ONE Asia 20205, Grey Advertising Hong Kong Limited Hong Kong, working with Shanghai PUSU Advertising Co., LtdShanghai, was awarded Best of Show for “Pantene Pet Pit” on behalf of Pantene. The work also won Best of Discipline in Social Media, as well as a Gold and Bronze.
This year’s ONE Asia jury, made up of leading creatives from 12 countries and regions across APAC, selected Best of Discipline winners in seven disciplines, as follows:
- Branded Entertainment: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Creative Effectiveness: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Direct Marketing: Ogilvy Singapore with FVSE – Music x Sound Agency Singapore and Whitecoat Productions Singapore “Verified” for Vaseline
- Film & Video: Leo Thailand Bangkok with FACTORY O1 Bangkok and Krungsri First Choice Bangkok “Patient” for Krungsri First Choice
- Moving Image & Sound Craft: Tsuzuku Tokyo with TYO monster Tokyo and BELIFT LAB Seoul “ILLIT ‘LITTLE MONSTER’ ” for HYBE
- Out of Home: VML Manila Makati City with Greenbulb Communications Quezon City “KitKat Break Bar” for Nestlé Philippines (KitKat)
- Social Media: Grey Advertising Hong Kong Limited Hong Kong with Shanghai PUSU Advertising Co., Ltd Shanghai “Pantene Pet Pit” for Pantene
ONE Asia 2025 Special Awards
The 2025 ONE Asia Green award winner was TBWA\SMP Makati City with How’s Everything? Makati City for “Washtag Nation” on behalf of Sixfifty Trading Corporation.
A Sustainable Development Goals award also went to MullenLowe TREYNA Makati City for “The Right to Care Card” on behalf of Quezon City Gender and Development Council.
The leading ONE Asia Gold winner this year was Ogilvy Singapore with four, all for Vaseline “Verified”. INNOCEAN Seoul and Leo Thailand Bangkok picked up two Golds each.
A total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded this year to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
The complete showcase of all ONE Asia 2025 winners can be viewed here.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. The fast-growing show had a 20% increase in entries this year.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
Regional and global rankings
Winning agencies, brands, production companies, and individuals are included in the 2025 ONE Asia Creative Rankings, to be announced shortly.
The winners are also included in the Campaign Brief Asia rankings and The One Club’s Global Creative Rankings, which combines points won at ONE Asia, The One Show, ADC Annual Awards, Type Directors Club TDC competition, and Art Directors Club of Europe (ADCE) Awards. Winners are ranked globally, regionally and by country.
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