Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303

Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-owned 303 MullenLowe – with offices in Auckland, Perth and Sydney – has rebranded to its original name 303.

The re-badging marks both a new chapter for the agency, and a return to its beginnings, with the agency first forming as 303 in Perth in 1991.  It later launched successfully into the Sydney market, and became 303 MullenLowe in 2016. Almost ten years on, the business now operates across Perth, Sydney and Auckland.

Beyond the change in name, the agency will continue its commitment to integration that has characterised its approach since inception.  By combining media, creative, strategy, digital, PR and retail activation services under a single banner, 303 will offer a complete, multi-disciplinary suite of communications solutions.

303 is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the U.S. Attivo Executive Chairman ANZ, Anthony Gregorio (below left) says: “The team is embracing the opportunity to take the wheel of the agency’s future direction at a local level.  With so much change at a multi-national level, it’s a great opportunity to take a capability-rich offering to market under a single brand, providing an end-to-end solution to clients with strategic orchestration at the core.”

Says Attivo Group CEO ANZ, Sue Squillace (below right): “The 303 MullenLowe brand has been synonymous with creative effectiveness and behavioural change, testament to which have been its longstanding client partnerships and numerous awards, including multiple Effies, over the years.  It has built a strong local position, based on its ability to help the ambitious brands of Australia, particularly those with a conviction to stand for something and effect real change. And it will continue to offer a combined suite of services that deliver agile solutions for clients. It’s an exciting future ahead.”

303’s ability to tackle commercial and communication challenges on multiple fronts continues to create an unfair advantage for its clients in the marketplace, resulting in positive outcomes that are often disproportionate to size, position or share of voice.  This approach has seen it win numerous new accounts during 2025, including SafeWork NSW, NSW Environment Protection Authority, Netball WA, Levande Retirement Living, The Push Up Challenge and WA Museum.

It has also delivered a suite of memorable campaigns for leading brands including Budget Direct, Levande Retirement Living, OMO, Weet-Bix, St John WA, The Push-Up Challenge 2025, Lotterywest, and SafeWork NSW among others.

Its growing remit with brands such as Sanitarium and Bayer across both Australia and New Zealand reflects the increasingly trans-Tasman scope of the agency’s operation.

The new 303’s ownership structure remains as majority owned by Attivo Group.  The ownership structure of sister agency Mediahub also remains unchanged; both announced in 2021.  Other Attivo agencies include Tonic Communications, Farrimond, DNY, Hill Holliday and The Next Practice.

For more information visit Home | Attivo

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel