Lassoo Media builds momentum with four major wins
Following its Media Agency of the Year win at the 2025 Beacons Awards, independent agency Lassoo Media continues to build momentum securing four new major accounts following competitive pitches: Bluecurrent, George Weston Foods, NXP, and the Kiwi fintech success story, Sharesies.
The wins reinforce Lassoo’s position as one of New Zealand’s most effective independent media agencies, building on recent partner appointments that further strengthen its integrated expertise.
The leadership team now includes Bridgette Franklin (Founder), Daniel Currin (Managing Director), Simon Bird (Strategy & Measurement), Kimberly Kastelan (PR & Social), Hamish Scott-Knight (Innovation & Product), James Roberts (Planning & Investment) and Ruth Perry (Finance, Operations & HR), with Louise Bond appointed as Strategic Advisor.
Says Currin: “These results are really encouraging. Winning four consecutive pitches off the back of Media Agency of the Year speaks to the strength of our team and the trust new and existing clients have in our approach.
“The feedback we hear most often is that our approach is clear and outcome-driven, and that our integrated model, grounded in measurement and strategy, is what sets us apart.
“Clients today are looking for sharp thinking, speed and accountability. Being independent means we can move faster and stay focused on what really matters: delivering work that drives measurable impact.”
Lassoo’s recent recognition as Media Agency of the Year validates its long-term focus on outcomes over outputs, a mantra that continues to define its work across categories from FMCG to fintech.
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