The One Club Announces 2025 Global Creative Rankings; Ogilvy Singapore Named APAC Agency of the Year; Motion Sickness Auckland and Bear Meets Eagle On Fire Sydney top Indies in APAC
Based upon results from a range of this year’s leading global and regional awards shows, Ogilvy Singapore has been named APAC Agency of the Year and #6 worldwide in The One Club for Creativity’s 2025 Global Creative Rankings.
The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising and design.
Rankings are determined through a transparent, weighted points system spanning The One Club’s global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by club’s US chapters. Additional information is available here (select “View More Details”).
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”
This year’s top-ranked firms for APAC are as follows (click links for each category to view the full list).
APAC Agency Rankings
1. Ogilvy Singapore
2. Dentsu Inc. Tokyo
3, INNOCEAN Seoul
4. TBWAHakuhodo Tokyo
5. Leo Thailand Bangkok
6. R/GA Japan Tokyo
7. Motion Sickness Auckland
8. Bear Meets Eagle On Fire Sydney
9. VML Manila Makati City
10. Wolf BKK Bangkok
APAC Independent Agency Rankings
1. Motion Sickness Auckland
2. Bear Meets Eagle On Fire Sydney
3. Tsuzuku Tokyo
4. FINCH Sydney (tie)
4. Supermassive Sydney (tie)
6. The Nine Shanghai
7. Paradox Tokyo (tie)
7. Special New Zealand Auckland (tie)
9. Muma Malaysia Petaling Jaya
10. Share Digital Marketing Taipei
Globally, FCB once again took top positions in the rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
Global Agency Rankings
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWAMedia Arts Lab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
Design Firm of the Year: The New York Times Magazine New York
Brand-Side Agency of the Year: Squarespace New York
Brand of the Year: Spotify
Brand Parent Company of the Year: AB InBev
Non-Profit Client of the Year: Change the Ref
Production Company of the Year: We Make Them Wonder Munich
Music & Sound Company of the Year: DaHouse Audio Los Angeles
Agency Network of the Year: FCB
Independent Agency Network of the Year: Serviceplan Group
Agency Holding Company of the Year: IPG
Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
CMO of the Year: Dr Jan Flemming, PENNY
Country Rankings
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
Region Rankings
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Global College Creative Rankings
1. Berghs School of Communication Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York